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PPC Specialist

Location: Islamabad Type: Full Time Min. Experience: Entry Level

As a PPC Specialist, you will strategize, implement and monitor effective pay-per-click (PPC) campaigns to ensure we are exceeding the goals and expectations of every client. The ideal team member will have the passion and drive to analyze data and develop solutions to improve campaign results. You are detail-oriented and data-driven.   You don’t need any previous pay-per-click experience to apply for this position—just an interest in digital marketing and a drive to learn! 

Responsibilities

  • Create, manage and optimize paid search campaigns for clients across a variety of industries on Google, Bing, and other ad networks
  • Analyze the performance of PPC campaigns and adjust strategies accordingly
  • Track, report, and provide analysis on all performance metrics for paid marketing campaigns, this includes internal and external/competitor strategy analysis
  • Effectively communicate campaign performance to internal team members and clients, as needed
  • Provide actionable insights and analysis of paid search performance
  • Keep up to date with PPC best practices, keyword research tools and industry research

Required Qualifications

  • Bachelor’s degree
  • Excellent attention to detail 
  • Strong internal and external communication skills
  • A desire to think strategically, proactively and creatively, focusing on innovative and measurable solutions
  • Strong work ethic and a “do whatever it takes to get the job done” attitude to deliver results in a fast-paced environment
  • Exemplary organization and time management skills with the ability to handle several projects simultaneously 
  • Ability to work with Microsoft Excel
  • Ability to work independently and within a team environment

Preferred Skills

  • 1 – 2 years of PPC management experience
  • Google Ads (AdWords) certification
  • Experience with Google Analytics
  • Agency experience
  • Digital marketing experience
  • Experience with CRO or A/B split testing